For over 40 years, the G-Class has defied any short-term trend. It is truly stronger than time, and Mercedes-Benz is highlighting this unique durability with a new ad campaign featuring the Immortal Love mini-movie.
The 8-minute video plays with the idea that a car with amazing endurance deserves drivers to live forever. Immortal Love is a cinematic journey into the fantasy universe of under-death creatures- the world of vampires. The film debuted yesterday, on Valentine’s Day.
Along with the new campaign, Mercedes-Benz has opened a new exclusive meeting and experience venue for the growing G-Class community around the world: the G-Class Private Lounge. All G enthusiasts can now share their passion with each other. In the digital space, they can get a glimpse of everything about the SUV as well as the new campaign. They will also find direct contact with G-Class experts and invitations to events.
The film illustrates the conflict between two worlds that cannot be different. And it shows the love that bridges this gap between them. This motif is staged as a modern interpretation of the story of Romeo and Juliet. The main role in the mini-movie was played by the singer Rimon.
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