Originally a women’s brand, based in Miami, was focused on designing comfortable, everyday wear, targeting directly the consumer. And now, Anatomie announced the release of the brand’s first menswear collection. The line of 9 pieces will include denim jackets and blazers, along with T-shirts, shirts with buttons, and trousers. All the items are lightweight, as well as wrinkle-resistant, and quick-drying. This means that the clothes can be hand washed and dried in five minutes with a hairdryer, or in a natural way in less than two hours.
Anatomie was originated by Kate Boyer, who is a gymnast and trainer from Hungary, and her husband Shawn Boyer, in 2006. The idea of creating the brand arose after the woman couldn’t find clothes suitable for her athletes. And her husband, who is a bodybuilder, struggled to find clothes that would fit him and other athletic men. They both started designing clothes separately, and when they met in 2006, they decided to cooperate.
Shawn even learned to work on an old Singer sewing machine, and now he is the creative director of the brand. His wife, in turn, served as the chief executive officer.
The company combines functionality and modern materials in European style. As most of the collections are manufactured in Europe, the brand uses fabrics from the continent.
While the brand’s line for women is extensive, the men’s one will be small. The color palette features black, navy, and white, while prices will range from 98 to 398 dollars.
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