May.31.2021 183

Nike Brand Stopped Its Relationship with Neymar over the Accusations of Harassment


Nike ended the contract with Neymar due to the sexual harassment allegations. The company worked with the Brazilian footballer for a long time and canceled the contract back in 2020. But only now it was finally reported about the reasons for the athlete’s conflict with the brand. The reason appeared to be the accusation of sexual harassment brought against him, and to one of the employees of a well-known sportswear company. Back in 2016, the girl told her colleagues that Neymar forced her to have sex while working on one of the promotions, after which the company initiated an investigation into the incident.

The footballer’s father, Santos, called the arguments false and accused Nike of trying to blackmail. Neymar’s defense also denies all charges against the Brazilian footballer.

The company commented on the situation and stated that Nike ended its relationship with the athlete because he refused to cooperate in an investigation concerning the allegations of inappropriate behavior towards an employee.
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